ActiveCampaign vs. HubSpot: Which CRM to Choose in 2024

Did you know that the CRM software market is expected to grow to over $80 billion by 2025? In this booming industry, ActiveCampaign and HubSpot emerge as two titans, each claiming the crown of the best CRM”

Whether you’re a small business owner, a marketing professional, or just curious about the latest in tech innovations, understanding these platforms is crucial. Let’s dive into what makes each system unique and discover which one might be the perfect fit for your business needs.

Replace your call center with AI and cut cost by up to 90%

ActiveCampaign and HubSpot: An Overview

When we talk about finding the best CRM to manage customer relationships and boost business efficiency, ActiveCampaign and HubSpot are often at the forefront of the conversation. Both platforms have carved out significant niches in the CRM market, but they serve their users in distinct ways.

Let’s break down what each platform offers, making your decision a bit easier.

What is ActiveCampaign?

ActiveCampaign is renowned for its robust email marketing and automation tools. It excels in helping businesses automate their communications and streamline processes, making it ideal for those who want to put their marketing on autopilot while maintaining a personal touch with their contacts.

From simple follow-ups to complex multi-step campaigns, ActiveCampaign provides the tools to create detailed, customized paths for customer engagement.

What is HubSpot?

HubSpot, on the other hand, is often seen as the Swiss Army knife of CRMs. It offers a comprehensive suite of tools that cover every aspect of marketing, sales, and customer service.

HubSpot’s platform is designed to grow with your business, integrating seamlessly into all areas of business operations. Its main appeal lies in its all-in-one functionality, which allows users to manage their entire customer lifecycle in one place, from initial attraction to final sale and beyond.

Key Differences

While both ActiveCampaign and HubSpot offer exceptional functionalities, their approaches differ significantly:

Focus: ActiveCampaign focuses more on email marketing and automation, whereas HubSpot provides a broader range of marketing tools along with sales and service features.
Integration: Both platforms integrate with various apps and software, but HubSpot tends to offer deeper integration across more tools, creating a more interconnected ecosystem.
User Experience: ActiveCampaign offers a streamlined experience tailored to marketers who want to set up campaigns quickly and efficiently. HubSpot, while user-friendly, involves a steeper learning curve due to its vast array of features but ultimately provides a more holistic view of business operations.

Key Features of ActiveCampaign and HubSpot

Selecting the best CRM for your business involves understanding the core features each platform offers and how they can benefit your specific needs.

Both ActiveCampaign and HubSpot bring a plethora of functionalities to the table, but their unique strengths cater to different business requirements. Let’s explore the key features that make ActiveCampaign and HubSpot standout contenders in the CRM market.

ActiveCampaign: Master of Automation and Email Marketing

Email Marketing and Automation: ActiveCampaign is particularly celebrated for its powerful email marketing tools. Users can easily create, customize, and automate email campaigns designed to engage and convert. The platform’s strength lies in its advanced automation capabilities, which allow businesses to set up complex sequences based on user behavior, ensuring that the right messages reach the right audience at the right time.
Sales Automation: Beyond email, ActiveCampaign offers comprehensive sales automation. This includes the ability to automate sales follow-ups, assign tasks based on customer interactions, and track deal progress in a visual sales pipeline. This automation extends to other areas of customer interaction, making it possible to maintain a personalized approach without manual effort.
User Experience: With a user-friendly interface, ActiveCampaign makes campaign management accessible even for those new to CRM systems. The dashboard is intuitive, and the platform provides clear analytics to help users understand campaign performance at a glance.

HubSpot: The All-in-One CRM Powerhouse

Integrated CRM Suite: HubSpot provides an all-in-one solution encompassing sales, marketing, and customer service. This integration ensures that all departments have a unified view of customer interactions, which enhances coordination and efficiency across teams.
Content Management System (CMS): Unlike ActiveCampaign, HubSpot includes a powerful CMS that allows users to create, manage, and analyze content directly within the platform. This is ideal for businesses looking to maintain a robust online presence, as it supports everything from blog posts to advanced landing pages, all optimized for SEO.
In-depth Analytics and Reporting: HubSpot excels in providing comprehensive analytics and customizable reporting options. Users can monitor every aspect of their CRM activities, from individual sales performance to overall marketing campaign effectiveness. This data-driven approach helps businesses refine strategies and improve ROI over time.

Comparison Summary

While both ActiveCampaign and HubSpot offer exceptional features, their primary strengths cater to different needs:

ActiveCampaign is ideal for businesses that focus heavily on email marketing and seek advanced automation tools to enhance their marketing efforts without requiring a broad range of additional functionalities.
HubSpot serves well for businesses looking for a comprehensive platform that not only supports marketing but also seamlessly integrates sales and customer service, providing a holistic approach to managing customer relationships.

Detailed Comparison: ActiveCampaign and HubSpot

When evaluating the best CRM for your business, it’s crucial to dig into the specifics of what each platform offers. ActiveCampaign and HubSpot both provide robust features designed to streamline various aspects of business operations, but their approaches and offerings differ significantly.

Let’s dive into a detailed comparison of their key features to help you determine which platform aligns best with your business needs.

Automation: Simplifying Complex Workflows

ActiveCampaign Automation: ActiveCampaign is a leader in automation, particularly known for its user-friendly yet powerful marketing automation tools. It enables businesses to create custom workflows that automate tasks across marketing, sales, and customer service. With features like conditional content, event tracking, and a dynamic segmentation system, ActiveCampaign helps businesses deliver personalized experiences at scale.
HubSpot Automation: HubSpot offers a similarly robust automation suite but extends its functionality across the entire CRM platform. This includes marketing automation, sales pipeline automation, and service case automation. HubSpot’s workflows are highly customizable, supporting complex trigger-based actions that can significantly enhance operational efficiency and customer engagement.
Comparison: Both platforms offer strong automation capabilities, but HubSpot’s broader integration across different business functions gives it an edge for companies looking for an all-encompassing solution. Meanwhile, ActiveCampaign might be the better choice for those primarily focused on marketing automation.

Reporting and Analytics: Gaining Insights into Your Business

ActiveCampaign Reporting: ActiveCampaign provides detailed reports that allow businesses to track email campaign performance, website interactions, and automation effectiveness. The platform’s analytics are geared towards improving marketing efforts and understanding customer behaviors.
HubSpot Reporting: HubSpot excels in this area with its comprehensive analytics tools that integrate data from all CRM components. Users can create custom reports that offer insights into nearly every aspect of their business operations, from sales activity and marketing ROI to customer service efficiency.
Comparison: If you need detailed insights that span multiple departments, HubSpot’s in-depth reporting capabilities make it a superior option. However, for those specifically interested in marketing analytics, ActiveCampaign’s targeted reports offer valuable insights that are easy to interpret and act upon.

Pipeline Management: Streamlining Sales Processes

ActiveCampaign Pipeline Management: ActiveCampaign offers flexible pipeline management tools that allow users to customize stages, view deals in a Kanban board format, and automate many aspects of the sales process. This functionality is particularly useful for sales teams looking to maintain efficiency while handling multiple deals.
HubSpot Pipeline Management: HubSpot provides a more structured approach to pipeline management, which includes detailed reporting at each stage, custom filters, and the ability to add unlimited deal stages. HubSpot’s pipelines are also directly integrated with other tools on the platform, allowing for seamless transitions from marketing to sales.
Comparison: For businesses that need a high degree of customization and hands-on management in their sales processes, ActiveCampaign’s tools are incredibly adaptable. HubSpot, however, might be preferable for those who require a more robust and integrated system that supports larger sales teams with more complex needs.

Support and Onboarding: Setting You Up for Success

When choosing the best CRM, it’s crucial not just to look at the features but also at how well the platform supports your team in getting started and using those features effectively.

ActiveCampaign Support and Onboarding: ActiveCampaign shines with its onboarding process, offering comprehensive guides and an intuitive setup wizard that make it easy for new users to get up and running quickly. Their customer support includes email, live chat, and phone options, ensuring help is readily available. Furthermore, ActiveCampaign offers a unique set of training resources, including webinars and one-on-one training sessions, designed to maximize the use of their platform.
HubSpot Support and Onboarding: HubSpot takes support and onboarding seriously, providing a detailed knowledge base, user community, and a learning academy with free courses on all aspects of the platform. HubSpot’s support also extends to a robust customer service system with 24/7 options for critical issues. For new users, HubSpot’s comprehensive onboarding process helps integrate their tools into your business smoothly, though it can be more complex due to the breadth of features offered.
Comparison: While both platforms provide excellent support and resources, HubSpot’s educational offerings are especially valuable for businesses looking to deepen their knowledge not only of the CRM but also of sales and marketing practices in general. ActiveCampaign’s personalized training might be preferable for teams looking for a more hands-on approach to getting started.

Pricing Models: Understanding the Cost

The cost of a CRM can significantly impact your decision, especially for small to medium-sized businesses with tight budgets.

ActiveCampaign Pricing: ActiveCampaign offers a tiered pricing structure that scales with the number of contacts and the features you need. Their plans start from a basic level, suitable for small businesses, and scale up to enterprise levels offering advanced features. This model allows businesses to pay for only what they need but can become costly as your contact list grows.
HubSpot Pricing: HubSpot operates on a freemium model, where you can start with basic features at no cost and scale up as needed. While the free version offers considerable functionality, advanced features and higher tiers, which include more extensive tools and resources, can become quite expensive. However, HubSpot’s pricing is also modular, letting you add and pay for only the specific tools or capabilities you need.
Comparison: ActiveCampaign’s straightforward tiered pricing makes it easy to understand and manage costs as you grow, making it an excellent choice for budget-conscious businesses. In contrast, HubSpot’s flexible pricing model, while potentially more costly, offers the scalability and customization that larger organizations or those needing a more comprehensive suite might require.

AI Capabilities and Future-Proofing

In today’s rapidly advancing tech environment, having a CRM with built-in AI capabilities is a considerable advantage.

ActiveCampaign AI Features: ActiveCampaign offers AI-driven features that enhance its automation and email marketing capabilities. These include predictive sending and content suggestions that help improve the relevance and timing of communications. ActiveCampaign’s AI tools are designed to streamline marketing efforts and increase engagement without requiring deep technical knowledge.
HubSpot AI Features: HubSpot integrates AI throughout its platform, offering features like predictive lead scoring, chatbots, and content creation tools that can automatically generate blog posts or optimize your website content. These tools are designed to save time and improve efficiency, making HubSpot an excellent choice for businesses focused on leveraging the latest technology to stay ahead.
Comparison: Both platforms offer compelling AI features, but HubSpot’s integration of AI across its entire suite makes it a more robust choice for businesses looking to fully embrace digital transformation. ActiveCampaign’s targeted AI enhancements will appeal to those specifically interested in boosting their marketing and sales efficiency.

Which CRM is Right for You?

Deciding between ActiveCampaign and HubSpot requires a clear understanding of your business’s priorities, the complexity of your sales processes, and your growth expectations. Here’s a quick guide to help you choose the best CRM for your needs:

Choose ActiveCampaign if:

Your focus is predominantly on email marketing and marketing automation.
You prefer a CRM with a straightforward, user-friendly interface that’s easy to set up and use.
You’re looking for high-quality support and training that’s tailored to your specific needs.
Budget is a concern, and you want a cost-effective solution that scales with your contact list.

Opt for HubSpot if:

You need a comprehensive CRM that integrates sales, marketing, and customer service.
You’re looking for extensive customization and deep analytics across all business functions.
You plan to utilize advanced AI features to future-proof your business operations.
You are prepared for a higher initial investment for a more robust platform that can grow with your company.


ActiveCampaign and HubSpot are both powerful tools that can drastically improve your business’s efficiency and customer relationships. The decision between the two should be based on your specific business needs, budget, and long-term growth plans.

ActiveCampaign might be the better choice for those who need a straightforward, effective tool primarily for email marketing and automation. In contrast, HubSpot is ideal for businesses seeking a comprehensive, scalable CRM solution that can manage multiple aspects of their business in one platform.

Remember, the best CRM is the one that aligns with your business goals and enhances your operational capabilities. Taking the time to evaluate your needs and understanding each platform’s offerings will ensure that you choose a solution that not only meets but exceeds your expectations.

Replace your call center with AI and cut cost by up to 90%


Q: Can ActiveCampaign and HubSpot integrate with other software?

A: Yes, both CRMs offer extensive integration capabilities. ActiveCampaign and HubSpot can connect with a variety of platforms such as e-commerce tools, social media platforms, and productivity apps, enhancing their utility and flexibility.

Q: What is the biggest difference between ActiveCampaign and HubSpot?

A: The most significant difference is their core focus—ActiveCampaign excels in email marketing and automation, while HubSpot offers a broader range of features across all CRM functions, making it more of an all-in-one solution.

Q: Are there any hidden costs with these CRMs?

A: Both platforms have straightforward pricing, but it’s essential to consider potential costs for additional features, integrations, or higher tiers as your business grows. HubSpot, in particular, can become quite expensive as you add more premium features.

Q: How do the AI capabilities of ActiveCampaign and HubSpot compare?

A: While both have AI functionalities, HubSpot’s AI is more integrated throughout its platform, providing advanced features like lead scoring and content generation. ActiveCampaign’s AI focuses more on improving marketing and sales efficiency through predictive analytics and automation enhancements.

The post ActiveCampaign vs. HubSpot: Which CRM to Choose in 2024 appeared first on Bigly Sales.


Leave a Reply

Your email address will not be published. Required fields are marked *